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Francine Apy
Empowering adoptive families through heartfelt stories, meaningful gifts, and transformative coaching.
SoulFilling is a bright, balanced space for women and families touched by adoption, where thoughtful tools and uplifting conversations come together in support of everyday life.
Our mission is simple: to support and uplift adoptive families with tools that encourage connection, confidence, and conversation.

Services

Welcome to SoulFilling, a space created for women and families navigating the journey of adoption with strength, curiosity, and heart.
 
Whether you’re an adoptive mom looking for connection, a family member searching for a thoughtful gift, or someone simply wanting to engage with adoption in a balanced way, you’re in the right place.
 
Through storytelling, mindset work, and bright, practical resources, we help you stay grounded and intentional as you grow forward, rooted in love, and for many, in faith.

Adoptive Parent Coaching

Guidance and encouragement to current or potential adoptive parents based on my own lived experience, coaching background, and training in Positive Psychology.

Bright Light Boutique

Each piece in our collection is carefully selected to honor those whose lives have been touched by adoption, offering both a personal statement and meaningful conversation starter.

Writing + Speaking

Using our voices to contribute to a balanced conversation around adoption through storytelling, community events, podcasts, and speaking engagements. 

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Subscribe to Newsletter

 Subscribe to our monthly newsletter, The Beacon, for inspiration, tips, and tools to make this a year of connection and growth. 

Thank you!

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Adoption Toolkit

SoulFilling's Adoption Toolkit for Moms is here to remind you of what you can control, and to offer encouragement and reflection for wherever you are on this journey. Get your copy today.

Reframe Guide

Reframe Your Mindset

This free guide presents five powerful mindset shifts, backed by the science of positive psychology, designed to help you reset your perspective and reframe your circumstances. 

Adoption Language

Adoption Language

SoulFilling's Adoption Language Guide offers newer, updated, language critical to building a culture of respect, affirmation, and understanding in the adoption community.

Seeking Adoption Stories of Resilience + Growth

 If you’re an adoptee, birth parent, or adoptive parent who’s experienced growth, self-compassion, peace, meaningful connections and you’re open to sharing what helped you get there, I’d love to hear from you.

Ways to Connect

Join the Mother’s Day Reset

A 3-week group coaching series designed specifically for adoptive moms. This experience offers meaningful conversation, practical tools, and faith-based encouragement to support you in your motherhood journey.

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A Beacon for Adoption + Beyond
As an adoptive mom and former HR executive, I founded SoulFilling to bring light and positivity to the adoption community. Through education, open conversations, and stories of resilience, we celebrate the joy and strength in every adoption journey, creating a supportive space for families to share, learn, inspire, and thrive together. 
 
Join me by being part of a new, modern-day adoption conversation, at home, work, and school.
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"Francine has a gentle but confident approach so she can effectively navigate conversations, guide others with clarity, and approach challenges with both determination and care. She uses a strength-based approach in her interactions and her positive spirit is contagious."

— Susan Anderson, Licensed Master Social Worker

Get in Touch

© 2025 by SoulFilling

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