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Making Adoption Part of Everyday Conversations, One Story at a Time
Francine Apy
Adoption Coach, Author, Speaker
Francine@SoulFillingAdoption.com
“Your word is a lamp for my feet.” – Psalm 119:105
I'm Francine Apy, an adoption coach, author, speaker, and the founder of SoulFilling, a platform dedicated to inspiring conversations and sharing uplifting and balanced stories of adoption.
As a mother to three adopted sons, and an aunt to five nieces who were also adopted, I understand first-hand the importance of creating open, ongoing conversations about adoption, providing families with comfort, confidence, connection, and open communication.
With over 25 years of experience in HR leadership, coaching, professional development, and training, I bring a wealth of expertise to my advocacy work. I hold a BA from Le Moyne College, completed the Coaching Training Intensive (CTI) through the Coaching and Positive Psychology (CaPP) Institute, and further refined my voice through the Write, Speak, Coach masterclass.
My mission is to shine a light on adoption stories that inspire hope and growth, helping families and individuals feel seen, heard, and understood. Whether mentoring, speaking, or writing, I share the belief that every story has the power to inspire and uplift.
Join me in reshaping the narrative and amplifying adoption stories that empower and unite. Stay connected by following SoulFilling on Instagram and LinkedIn and subscribe to the newsletter.
Services
SoulFilling offers a wide range of services to the adoption community, including:
Guidance and encouragement to current or potential adoptive parents based on my own lived experience, coaching background, and training in Positive Psychology.
Our adoption-themed shop features jewelry, journals, onesies, mugs, candles, and more.
Adoption Communities & Charities, Public Speaking Engagements, Adoption Focus Groups
Why I Started SoulFilling
I discovered my purpose as a "Beacon" for shaping a modern conversation around adoption and beyond, through moments of quiet reflection on the word soul-filling. This journey began when a dear friend lovingly referred to me as her, "Soul-filling friend, Fran." That heartfelt comment sparked deep introspection about what truly fills my soul.
As I explored this question, I uncovered a profound sense of purpose for this new chapter of my life. This process of reflection offered me a chance to pause, reevaluate, and take intentional steps toward aligning with my mission: to inspire and guide others through meaningful conversations and connections that nourish the soul and enrich the human experience.
I will be forever grateful for my three children, for their birthmothers, and for my husband's unconditional love and support through the process of creating our family of five. The process of building our family through the loving process of adoption has been the most soul-filling experience of my life!My hope is that you find SoulFilling to be a place of light, filled with stories and objects of hope, courage and transformation.
Seeking Adoption Stories of Resilience + Growth
I’m working on a book that highlights real adoption stories, stories of strength, setbacks, and the mindset shifts that help us move forward. Whether you’re an adoptee, adoptive parent, or birth parent, I’d love to hear your experience. If adoption isn’t part of your journey, I also welcome stories of resilience, times when life required a reset and what helped you get back on track. Interested in sharing?
What's New + Exciting
GUIDE
Reframe Your Mindset
This guide will help you take five simple yet transformative steps toward reframing challenges, embracing self-compassion, and stepping into a stronger version of yourself.
EVENT
Creating Together
Thank you to everyone who came out to Walt & Whitman for this event. It was a beautiful day of storytelling, community, and meaningful conversations. Read my recap below.
GUIDE
Adoption Language
My free gift to you! Sharing this newer, updated, adoption language is critical to building a culture of respect, affirmation, and understanding in the adoption community.
How to Engage with SoulFilling
SoulFilling is dedicated to reshaping adoption conversations at home, work, and school. We offer coaching for adoptive parents, birth parents, and adoptees, inspired by real-life experiences, and host talks on modern adoption language.
As the author of Brianna’s Brave Day at School, we partner with schools, gift stores, bookstores and more, for readings, provide adoption-themed gifts and books wholesale, and deliver keynote speeches that inspire communities.
We’re also collecting stories of resilience, power in focusing on what’s going well, and teamwork for an upcoming book highlighting a balanced adoption conversation.
"Francine has a gentle but confident approach so she can effectively navigate conversations, guide others with clarity, and approach challenges with both determination and care. She uses a strength-based approach in her interactions and her positive spirit is contagious."
— Susan Anderson, Licensed Master Social Worker
A Beacon for Adoption + Beyond
As an adoptive mom and former HR executive, I founded SoulFilling to bring light and positivity to the adoption community. Through education, open conversations, and stories of resilience, we celebrate the joy and strength in every adoption journey, creating a supportive space for families to share, learn, inspire, and thrive together.
Join me by being part of a new, modern-day adoption conversation, at home, work, and school.
Children's Book
This story opens up a heartfelt conversation about adoption, set within the colorful and relatable backdrop of a school day. It’s based on an event that happened to one of our children.
Brianna's Brave Day at School is a book crafted with love, aimed at nurturing understanding among our youngest readers. Here's where you can find it:
Subscribe to Newsletter
Subscribe to our seasonal newsletter for more soul-filling content, educational resources, and inspirational tidbits. We promise to bring a bright light to your inbox.
Shop the Bright Light Boutique
Our goal with these products is to seamlessly integrate adoption conversations into everyday life. By showcasing SoulFilling’s unique adoption symbol on apparel and daily-use items, we create opportunities for curiosity and connection—encouraging people to ask questions, share stories, and make adoption a more natural, open part of conversations at home, school, and beyond.
At SoulFilling, we believe in celebrating adoption through thoughtfully designed products that inspire hope, faith, and light. Each piece is carefully selected to honor those whose lives have been touched by adoption, offering both a personal statement and a meaningful conversation starter.
Discover what fills your soul—then say it, send it, and share it. Explore our collection and shop with purpose.
What if it all works out?
What does that look like for you?
Did you know the Lotus is the official flower for adoption?